Books Mean Business
Are you thinking about publishing a book for small businesses? And would like to be part of a series that provides practical help and guidance? Then read on: Additional services Don’t forget, if your book is really focused on your intended readership and you can answer their questions with your knowledge and expertise, then marketing your book becomes much easier.
Word4Word has launched its Books mean business series, which allows companies offering services to businesses to produce books providing practical help and advice across a range of subjects from HR, health and safety, IT solutions and finance, through to copyright and trademark law.
The series will be based on a similar specification and design but each book cover can be tailored for the individual client in terms of images, use of colour, and logos. The key benefits to companies participating in the series are:
· Substantial reduction in costs of design and printing. By bringing together four companies wishing to publish a book, we can reduce these costs by 30%;
· Increased sales. By being part of a series, companies can expect to improve sales – if readers buy one they are likely to buy others in the series;
· Reduction in the length of time it takes to produce each book. By producing four books of a similar specification, we can streamline processes and substantially reduce the amount of time it normally takes to produce a book.
Each book would have a cover price of £4.99, although companies may wish to give away copies to potential clients. As part of the service, we will provide you with:
· An independent assessment of your manuscript – ensuring that it contains your key messages and meets the needs of your readership;
· Copy editors and proof readers who are experienced in working within your area of expertise, to ensure factual accuracy and avoid ambiguities, and ensure correct grammar, punctuation, and spelling are used throughout the book;
· Professional book designers, typesetters and printers to ensure that your book has high quality production values;
· A publishing service under Word4Word’s imprint, including ISBN number, barcode, registration of publication with the British Library and Legal Copyright Agencies, and registration with Nielsen Book Data, Amazon etc for marketing purposes; and
· Delivery of books to one address.
Technical specification
Size: 100x150mm48pp plus 4pp cover
Four-colour cover, sealed on both sides (250gsm silk)
Printed black throughout on 80gsm paper (a two-colour option for use on chapter headings etc is available at a further cost)
Book title printed on spine
Print run: 1000 copies
Run on costs: if you would like more than 1000 copies, please contact us for prices
Reprint costs will also be available on request
Costs
Total cost to produce 1000 books is £2,947
Unit price: £2.95
Word4Word can also provide the following additional services:
· Using your existing material from websites, brochures, articles etc, we can put together a manuscript for you using an agreed structure and focusing on your key marketing messages. Cost between £750-£1000, dependent on existing material; and
· Marketing services to help you reach your target audience. In particular, we can design a strategy based around online marketing – a growing trend in book marketing. Price on application.
Next steps
If you would like to take part in the Books mean business series or you have any further queries, please contact Karen Swinden at Word4Word on 01386 760405 or email karen@w4wdp.com.